After my visit to the Alliance for Food and Farming (AFF) farm and my experience working with dozens of clients who struggle to increase their produce intake, I realized it was time to create a post to clear up the confusion surrounding produce! Many people become overwhelmed with choices like organic vs. conventional or fresh vs. frozen, and as a result, they end up not consuming enough fruits and vegetables. In this eye-opening blog, we'll uncover five essential facts that will change the way you approach your next trip to the grocery store's produce section.